Half-Baked Software is an independent company, set up with support of the University of Victoria and the UVic Innovation and Development Corporation. The shareholders are Stewart Arneil, Martin Holmes, and the University. Stewart and Martin also work at the Humanities Computing and Media Centre (HCMC, formerly the Language Centre).
The company was set up in order to handle the commercial aspects of the software (such as Hot Potatoes and Quandary) that the HCMC produces, and potentially to market other software produced within the Humanities at the University. Profits from are fed back into the University and the HCMC to help us with future software development. We're also able to make a few extra bucks ourselves, doing contract programming work.
Our philosophy is close to that of the nanocorp, although we are not committed to staying small; our intention is to make money doing what we like doing, and to feed some that money back into our workplace (thus enriching our lives, since we spend much of our time there).